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Printers Adapting to Challenging Market Conditions By Launching Products, Services

About 60% of printers launched major new products or services in the last 4 years into their existing markets. About half of the launches were successful.

By: drupa

This year’s drupa Spotlight report “Strategic choices in a competitive and converging marketplace” will be published in May.    In a survey (conducted before the novel coronavirus pandemic), more than 500 printers and about 200 suppliers described the challenges and successes of launching new products and services.    For many in the industry, the recovery from the novel coronavirus recession may well require such launches and we should take a look as to how this can be done best. In...

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